Should you start utilizing Social Media as an Amazon seller ?

July 15, 2024

Social Media Ecommerce: Beyond Just Posting

Is Social media even worth while?

As an 18 year old influencer it’s a resounding yes, and ironically for an Amazon seller it should as well.

When social media first emerged, its primary function was to connect people. However, as these platforms evolved and user bases expanded, businesses recognized a unique opportunity to engage with customers in innovative ways.

Today, it seems almost unthinkable for a new business to launch without a strong social media presence.

But what do you actually do with social media as an E-commerce seller in 2024?

Monkey to Man: How to evolve your e-com brand the way we do for hundreds of sellers

OOo-Aaa?! Yea, just like our ancestors were primitive versions of us, social media is the exact same.

Originally designed for personal connections, social media now serves as a powerful tool for businesses to promote products, connect with customers, and leverage algorithms to reach a wider audience. Simply posting on social media is no longer sufficient; the real power lies in utilizing social platforms to feature products and create meaningful engagement.

If you want a clear action list on how to get started, you can find out ore on our guide here.

Social media engagement for your brand is like paid ads, except they are free to post. This means you can expand your marketshare and increase sales without having to ask anyone or pay a dime.

The “alogrithm” on any given social media platform is so good, that within minutes of signing on and liking a few posts, the platform will have segmented you and the type of content you like.

There are thousands of sellers that have found their Ideal Customer Profile (ICP) from simply posting organic reviews of their product.

Use cases and User-generated Content is a whole different animal.

What is Social Media Ecommerce?

Social media ecommerce involves marketing an ecommerce business via social platforms to generate brand awareness, increase recognition, grow a customer base, and drive sales.

Sales and conversions on social media need specific and technical care.

Without boring you too much, these are some strategies you can apply typical marketing techniques to a modern day social media.

For direct-to-consumer (DTC) brands and online retailers, social media ecommerce offers several advantages:

Expand Your Reach and Generate Brand Awareness: With nearly 5 billion social media users worldwide, these platforms provide an unparalleled opportunity to introduce your brand to a vast audience. Regular posts increase the chances of your brand being discovered, followed, and shared.
Engage Your Target Audience: Through organic and paid social media strategies, you can create content tailored to your target audience. Engage your followers with content that encourages interaction and fosters a community around your brand.
Drive Traffic and Revenue: Social media can be a powerful driver of traffic to your website, converting followers into customers. Showcase your products, highlight their benefits, and make it easy for users to make a purchase.

Examples of Social Media Ecommerce in Action

1. Solo Stove: Known for its portable, smokeless fire pits, Solo Stove uses video content to promote major sales and direct viewers to their website. Featuring promotions in videos helps drive traffic and sales.

2. WallyGrow: This company sells wall-hanging planters and uses Instagram to promote products and host giveaways. Regular giveaways attract potential customers who might become loyal buyers.

3. Spikeball: An outdoor game company, Spikeball effectively uses TikTok to showcase its game through engaging videos. This visual content entices potential customers by showing the fun and excitement of the game.

Organic Strategies to Create Conversions

While paid strategies like Amazon PPC are effective, organic social media efforts can also drive significant conversions without the ad spend. Here are some examples:

1. Utilize Trending Sounds and Hashtags: Platforms like TikTok and Instagram Reels thrive on trending sounds and hashtags.

Create content that incorporates these trends to increase the chances of your videos being discovered by a broader audience. This approach can drive organic traffic and conversions.

Example: A small candle business used a trending sound on TikTok to show how their candles are made. The video went viral, attracting thousands of views and significantly increasing website traffic and sales.

2. User-Generated Content (UGC): Encourage your customers to share their experiences with your products on social media. Reposting UGC not only provides social proof but also helps build a community around your brand.

Example: A skincare brand runs a weekly contest encouraging customers to share their skincare routines using the brand’s products. The best posts are featured on the brand’s social media channels, fostering engagement and boosting sales.

3. Influencer Collaborations: Partner with influencers who align with your brand. Influencers can authentically showcase your products to their followers, driving organic interest and conversions.

Example: A fitness apparel company collaborates with fitness influencers to promote new product lines. The influencers share workout routines wearing the brand’s clothing, generating organic traffic and increasing sales.

Influencers usually work within agencies and have their own fee stucture. If a brand is to find a good influencer, you would need to do extensive competitor research to find the right candidate that will feature your product.

You can utilize the Instagram search bar for more than just brands. Finding influencers takes time and understanding. Usually, you will need to prime up your social media search for relevant searches for influncers within the niche you are targeting.

The best way to get a hold of influencers at a good price is through Instagram, but you will have to bargain with them.

This is why the best strategy for influencer marketing is to go through an agency who partners directly with influencers.

4. Interactive Content: Create polls, quizzes, and challenges to engage your audience. Interactive content not only boosts engagement but can also drive traffic to your website.

5. Consistent Posting Schedule: Maintaining a consistent posting schedule helps keep your audience engaged and coming back for more. Use social media planning tools to schedule posts in advance and ensure regular updates.

Creating Your Social Media Ecommerce Strategy

1. Set Up Social Ecommerce Channels: Utilize platforms like Instagram, Facebook, and TikTok, which offer integrated shopping features. Set up shops on these platforms to make product discovery and purchase seamless for your customers.

2. Find Your Authentic Voice and Be Unique: Develop a brand voice that resonates with your audience and sets you apart from competitors. Highlight what makes your brand unique, whether it’s your story, specialization, or customer service.

3. Use Organic and Paid Strategies: Combine organic content with paid advertising to maximize reach and engagement. Organic content builds a loyal following, while paid ads help reach a broader audience.

4. Leverage Social Proof: Use customer reviews, user-generated content, and influencer marketing to build credibility and encourage purchases. Social proof helps potential customers feel confident in their buying decisions.

The shift from merely posting on social media to strategically using these platforms for ecommerce can transform your business.

By creating a comprehensive social media ecommerce strategy, you can enhance brand awareness, engage your target audience, and drive significant traffic and sales.

Utilize the efficacy of social media to not only showcase your products but also to build a community and foster meaningful connections with your customers.

If kids are making money doing e-commerce at 17 years old, driving Lambo’s, you should at least see what it is all about.

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