Welcome to the untamed jungle of the digital realm, where social media platforms serve as the battlegrounds for those hungry for success. Instagram, a founding father of the social media jungle, continues to captivate millions, offering a golden opportunity to conquer hearts, minds, and more importantly wallets.
Instagram is one of the only places you can gain success in and monetize within 3 months of time spent on the app. But it needs to be done through consistent, quality content. Creating powerful and appealing content for your brand can be a struggle. It takes time and efforts to create truly quality content and even longer to brand and build a following that wants to hear what you have to say.
We could go around advertising that Instagram is simple, it’s not. While some may believe that growth on Instagram is as easy as posting a pretty picture or sharing a “hook” caption, they couldn't be further from the truth. Behind the scenes, there's an intricate web of algorithms, ever-changing trends, and cutthroat competition.
The bright side is that you can control your stake on the platform by doing one thing. Being pin point accurate.
Before you can get into the psychology of marketing, content design and scheduling; you will need to set a niche, and find a way to be a leading content creator/business in this space. Luckily, Instagram doesn’t allow gate keepers. Meaning, just because you have been posting for the past 10 years in the top of your niche, it doesn’t mean someone who just started can’t steal your flame.
This means you can build a page now, produce and post good content for 90 days; and dominate the market.
If you want to learn more about strategy we have more blogs for that, but this is a cut and dry way to shoot yourself to a quick 5,000 followers and increase your brand sales by 20% using Instagram.
To start off, you’ll likely need to purge some of the content and old mindsets you have geared for Instagram. Operating the platform requires understanding short form content and content branding.
Build a profile that lives within your niche but acts on its own:
- Post a story daily that reflects your personal brand or lifestyle
- Build a sequence of carousels and infographics pertaining to your page and release them daily. One carousel on Monday, one Infographic on Tuesday (you can go further and create a branding title for certain days) example: “Fun Fact Fridays”
- Post a reel every other day using relevant hashtags and topic selections (unpopular statement: use 5-7 hashtags MAXIMUM)
Do these daily for a week and after every post, like 20 posts in your niche and message 5 brands or profiles and make a connection. This has statistical evidence, proving to Instagram that you are an active player in your niche.
Making a network with influencers and businesses alike:
It is important to know that no matter how special your business may. Be, it is not the only one that will do well in the market. Game theory supports the idea of mutually beneficial businesses in the same niche working to provide services at equal value. We should gather our competitors and make them our allies, and those who cannot work with us, well, we will have to make sure they feel your presence as well.
Set these strategies in motion to build a strong business community:
- Create a funnel to a Discord or Slack group
- Design online events with other businesses and alike Influencers (Monthly)
- Schedule collaborative sales initiatives to build trust and join forcers
Make sure that you can build every single day, whether it’s through Inbound or Outbound services - your network is your net worth in the social media world.
Building a community with your followers and your fellow competitors is the best way to stay on top of trends and ensure that your business online, maintains stability and growth.
This is the exact strategy we used in building large pages and working for communities like @9GaG and @liverichmedia.
There are many more strategies you can use to create a strong platform on Instagram, but Rome is not built in one day. It took 1 year to gather 100K followers on our Instagram pages. So trust the process, and make continues, planned efforts.
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Good luck everyone, and make sure to capitalize on your successes!
- Soxial Team